E-commerce listing & conversion strategy

Turn your product listings into revenue.

I help small e-commerce brands win the sale — with titles that match how customers search, attributes that show up in every filter, and presentation that closes the deal.

Laurel Webb reviewing e-commerce analytics

Search-first

Titles written in the words shoppers actually type.

Filter-complete

Attributes that put you in every result you belong in.

Conversion-led

Presentation engineered to close, not just to display.

What I build

Six ways I help your catalog earn the sale

Each engagement targets a specific point where small e-commerce brands lose revenue — and rebuilds it to convert.

01

Product titles & descriptions that match how customers search

I rewrite your product titles and descriptions in the language your customers actually type into the search bar — so the right shoppers find the right products, and the listing earns the click once they do.

  • Keyword-mapped titles that read naturally, not stuffed
  • Descriptions structured around the questions buyers ask before buying
  • Tone calibrated to your brand and your price point

Titles & descriptions that match real search behavior

I rewrite your product titles and descriptions in the language your customers actually type into the search bar — so the right shoppers find the right products, and the listing earns the click once they do.

02

Attributes that put your products in every filter and search result

Most products are invisible in filtered search because attributes are missing or inconsistent. I audit and complete your attribute data so every product appears in every filter and result it belongs in.

  • Full attribute audit across your catalog
  • Standardized values that match marketplace taxonomy
  • Gap report showing exactly where you're losing visibility

Attributes that show up in every relevant filter

Most products are invisible in filtered search because attributes are missing or inconsistent. I audit and complete your attribute data so every product appears in every filter and result it belongs in.

03

Imagery and reviews that answer pre-purchase questions

Shoppers buy when their doubts are resolved before they have to ask. I shape your imagery direction and review strategy so the most common buying objections are answered on the page itself.

  • Image-set guidance that covers fit, scale, and use case
  • Review prompt strategy that surfaces the answers shoppers need
  • Q&A and review highlights placed where they convert

Imagery & reviews that answer pre-buy questions

Shoppers buy when their doubts are resolved before they have to ask. I shape your imagery direction and review strategy so the most common buying objections are answered on the page itself.

04

Navigation that puts your best sellers in front of every visitor

Your best sellers should never be three clicks deep. I restructure your navigation and merchandising so your strongest products meet every visitor within the first scroll.

  • Menu and collection structure built around revenue, not category habit
  • Best-seller placement across home, category, and search
  • Cross-sell wiring that lifts average order value

Navigation that surfaces your best sellers

Your best sellers should never be three clicks deep. I restructure your navigation and merchandising so your strongest products meet every visitor within the first scroll.

05

Pricing and presentation that work together to close the sale

Price is only persuasive when the presentation supports it. I align your pricing structure with how products are shown — bundles, anchors, and framing that make the price feel obvious and fair.

  • Price framing and anchor strategy per category
  • Bundle and tier presentation that protects margin
  • Promo cadence that trains buying without eroding value

Pricing & presentation that close the sale

Price is only persuasive when the presentation supports it. I align your pricing structure with how products are shown — bundles, anchors, and framing that make the price feel obvious and fair.

06

A clear view of which competitors are winning the sale, and why

You can't win back a sale you can't see. I map which competitors are taking your conversions, break down exactly why — title, price, imagery, reviews — and give you a prioritized plan to take it back.

  • Competitor listing teardowns on your key SKUs
  • Win/loss analysis on title, price, and presentation
  • Prioritized action plan ranked by recoverable revenue

Competitor insight so you can win the sale back

You can't win back a sale you can't see. I map which competitors are taking your conversions, break down exactly why — title, price, imagery, reviews — and give you a prioritized plan to take it back.

See exactly which competitors are winning your sale — and why.

I turn competitor guesswork into a clear, prioritized action plan. You'll know where you're losing, why you're losing, and which fix recovers the most revenue first.

Get a competitor teardown
E-commerce competitor and conversion analytics dashboard

Ready to make your listings earn their keep?

Book a free strategy call and I'll show you the first listing fix that will move revenue for your brand.

Book a strategy call